The Era of Eras
December 19, 2022
American pop sensation Taylor Swift announced her upcoming 2023 world tour, The Eras Tour, on November 1. The highly anticipated tour was announced 10 days after the record-breaking release of Swift’s 12th album, Midnights. Presale was set to begin on Tuesday, November 15th, at 10 A.M. local time. Millions of codes were sent out through email the day prior. However, it did not go as smoothly as expected by Swift’s millions of fans.
“The experience was totally chaotic. The wait was horrid, Ticketmaster crashed multiple times, and by the time [my dad] was let into the queue, nearly all the seats were sold out. [However], I luckily got tickets!” Isabelle Kandalec (12) said.
Stressful experiences in the Ticketmaster queue later led to a system crash. Although some fans slipped through the glitch and purchased the coveted passes, even more fans fell short. Personally, not only was I waitlisted, but I was also unable to participate in the secondary presale because of the crash. Through attempts to Mastermind Ticketmaster, I was unsuccessful. It was a hot mess. Tickets were also being resold for up to $17,000!
“I think Ticketmaster was unaware of how many people would attempt to buy these presale tickets. There were a lot of problems buying tickets, including website crashes and overpriced seats,” Zainab Ameeruddin (11) said.
Swift’s U.S. stadium tour includes 50+ shows with openers such as Paramore, Phoebe Bridgers and Gracie Abrams. The tour will begin in Glendale, Arizona, on March 18, 2023. The long-awaited live performances of new and old favorites will soon have fans enchanted nationwide. There is no Bad Blood between Ticketmaster and me, but I can’t lie and say I don’t hope Karma will strike it as it deserves.
