Review: Dior Air Jordan 1


Here’s a first look at the Dior Jordan 1. The shoe is rumored to retail at $2,000.

Yousef Nammari, Social Media Editor

Even though the official MSRP retail price hasn’t been announced yet, these are going to be an expensive pair of Jordans! This sneaker has already been rumored to retail for around $2,000, but why? Jordan’s collaboration with Dior will be one of the most diverse, yet most interesting collaborations of the decade!

The crossover between luxury and sports wear has become a more common thing with today’s shoe industry. Nike officially revealed a first look at the DIOR x Air Jordan on Dec. 5, at the Dior pre-fall 2020 show during Art Basel in Miami Beach, Florida. The idea of this collaboration came from Kim Jones, the men’s artistic director of Dior. Jones’ goal was to “mix together two different worlds, two different ideas.” These two different ideas bring them together in this special collaboration to make something new.

The Italian-made shoes have a white and gray upper part with “Air Dior” punched into the iconic Jordan Wings. Most Air Jordan shoes have “Air Jordan” punched onto them, but this collaboration already differs from the others, featuring the “Dior” emblem right on the tongue. The Swoosh logo is the most noticeable part of this Jordan 1, with the classic “Dior” pattern filling up the swoosh. The sneakers will entirely be made in Italy with white and pearly grey Dior leather. The choice of the light gray color contributes to the French atelier’s history, as the hue was a mainstay of the brand since its founding in 1947. 

Before the shoes were revealed at the runway show, rapper Travis Scott became one of the first people to show off the unreleased sneaker. Scott’s collaborations with Jordan have been major hits, so it was only right for him to wear the sneakers! Scott’s $175 Air Jordan 1 collabs have sold out within minutes and have gone for thousands on resale markets like Goat and StockX.

The official release date hasn’t been announced yet, but Nike confirms that the shoes will release in April 2020 at select Dior stores.