Q&A: Addyson Popoca (10) HuaCora

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Addyson Popoca (10) models a pair of custom earrings she created. This pair and many other custom-made jewelry items can be found by searching huac0ra on Instagram.

Emily Neyens, Print Staff

Q: What prompted you to create HuaCora?

 

A: “My sister started selling her art and it turned into pins so she really inspired me to try it out.”

 

Q: How did you decide on the name for your business?

 

A: “Honestly the naming part was the hardest, I worked on it for a really long time and kept trying to put pieces of a puzzle together. I just started laying out pieces of papers with words and letters on them trying to feel it out in the end. It was all decided when I sat down with my sisters and showed them everything I had.”

 

Q: What are some ways you advertise your business, and what platform seems to work the best and why?

 

A: “I use Snapchat, Instagram, TikTok and I have pieces I wear around. TikTok’s algorithm works amazingly well for small businesses like me, but recently I’ve been shadow banned so Instagram has been my main platform lately.”

 

Q: How long does it take you to make one of your custom pieces?

 

A: “It really depends on my type of week, normally I take a day out of my weekend to get everything done. Sometimes when my weekend schedule is busy though it can take 3-4 days depending on the piece.”

 

Q: Has COVID-19 affected your business in any way?

 

A: “Some people have no money so they offer to repost and like my content and then others say they are well off and COVID helped them more than their regular life and they went crazy with my shop.”

 

Q: Do you see your business expanding/growing in the next couple of years?

 

A: “Yes, for sure. I have a lot of things in the works right now but I’m certain that they’re going to help out.”